WORDS THAT WORK

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Words That Work

Author : Frank Luntz
ISBN : 9781401385743
Genre : Language Arts & Disciplines
File Size : 48.36 MB
Format : PDF
Download : 489
Read : 1018

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Category: Language Arts & Disciplines

Words That Work Revised Updated Edition

Author : Frank I. Luntz
ISBN : 1401309291
Genre : Business & Economics
File Size : 24.22 MB
Format : PDF, ePub, Mobi
Download : 387
Read : 819

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Category: Business & Economics

Words That Work

Author : Frank Luntz
ISBN : 9781401385743
Genre : Business & Economics
File Size : 26.75 MB
Format : PDF, ePub, Docs
Download : 202
Read : 661

He is reckless, bold, dangerous . . . Men envy him, women desire him . . . And one woman wants her revenge. Claire Ashcroft has good reason to despise Viscount Grayson Sutherland. A wildly unpredictable man with a frightening reputation, Sutherland is responsible for a death that deeply pains her. She'd kill him if she could. Instead, she'll employ her feminine wiles to make him pay. And once he's deeply, irreversibly in love with her, she'll shatter his vulnerable heart. Her scheme works perfectly . . . too perfectly.
Category: Business & Economics

Words That Work In Business

Author : Ike Lasater
ISBN : 9781934336106
Genre : Business & Economics
File Size : 59.85 MB
Format : PDF, ePub
Download : 323
Read : 232

Addressing the most common workplace relationship challenges, this manual shows how to use the principles of nonviolent communication to improve the workplace atmosphere. Offering practical tools that match recognizable work scenarios, this guide can help all employees positively affect their work relationships and company culture, regardless of their position. This handbook displays proven communication skills for effectively handling difficult conversations, reducing workplace conflict and stress, improving individual and team productivity, having more effective meetings, and giving and receiving meaningful feedback, thereby creating a more enjoyable work environment.
Category: Business & Economics

Web Words That Work

Author : Michael Miller
ISBN : 9780133354096
Genre : Business & Economics
File Size : 55.97 MB
Format : PDF, Kindle
Download : 226
Read : 445

Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.
Category: Business & Economics

A Writer S Coach

Author : Jack R. Hart
ISBN : 9780375424397
Genre : Language Arts & Disciplines
File Size : 52.85 MB
Format : PDF, Docs
Download : 417
Read : 997

Mystified over misplaced modifiers? In a trance from intransitive verbs? Paralyzed from using the passive voice? To aid writers, from beginners to professionals, legendary writing coach Jack Hart presents a comprehensive, practical, step-by-step approach to the writing process. He shares his techniques for composing and sustaining powerful writing and demonstrates how to overcome the most common obstacles such as procrastination, writer’s block, and excessive polishing. With instructive examples and excerpts from outstanding writing to provide inspiration, A Writer’s Coach is a boon to writers, editors, teachers, and students. From the Trade Paperback edition.
Category: Language Arts & Disciplines

Words That Work

Author : Alicia Eaton
ISBN : 9781785894237
Genre : Family & Relationships
File Size : 86.60 MB
Format : PDF, Mobi
Download : 572
Read : 934

Wouldn’t it be fantastic if you could simply wave a magic wand to get kids to do what you wanted? Too many parents, and teachers for that matter, struggle to get their requests heard, understood and taken seriously – kids just don’t seem to be able to do as they’re told nowadays. In Words that Work: How to Get Kids to Do Almost Anything, author Alicia Eaton, a leading Harley Street Hypnotherapist & Advanced NLP Practitioner, explains how much easier it is to get children to co-operate, simply by changing the vocabulary and structure of your sentences. She shows how powerful words are if you know about the NLP ‘language of persuasion and influence’. And also shares the secret to slipping ‘hypnotic influence’ into day-to-day conversations. Originally a Montessori teacher and a mother to three, now grown-up children, Alicia’s combined all her skills, knowledge and expert training to create this unique parenting system that really works. So whether the issue is mealtime arguments over fussy eating or junk food cravings; an anxiety or phobia about dogs, spiders, going to school or exams; a lack of confidence; bad habits such as nail-biting, thumbsucking or bedwetting, you’ll quickly learn what to say and what not to say. You’ll be able to put an end to the nagging and yelling that gets you nowhere and wears you out; reward systems and star charts that quickly lose their appeal; bribery and punishments that achieve nothing and make everyone feel bad. Parents who appear to have well-behaved, happy, high achieving kids are not just plain ‘lucky’ - quite simply, they’re handling things differently and with a bit of inside knowledge, you can too.
Category: Family & Relationships

Speak Life

Author : E. W. Kenyon
ISBN : 9781603749091
Genre : Religion
File Size : 31.95 MB
Format : PDF, ePub
Download : 699
Read : 578

When you agree with the marvelous promises given in the Word of God, you will begin to reap God’s gifts of love, joy, peace, health, and favor. When you speak those promises out loud and into the lives of others, your words can work wonders. Now, E. W. Kenyon and Don Gossett join forces to build our faith, offering timeless wisdom and challenging us to live a bolder life for God. Through His power, believers should be able to overcome adversity and sin in such areas as finances, health, marriage and other relationships, and emotions. There is power in the blood of Jesus to defeat anything and everything the enemy brings against you! You, too, can speak words of life into those who are lost, suffering, and needy. Let your compassion flow. The bolder your faith words are, the greater your results will be.
Category: Religion

Blah Blah Blah

Author : Dan Roam
ISBN : 9781101558706
Genre : Business & Economics
File Size : 38.73 MB
Format : PDF, ePub, Mobi
Download : 502
Read : 463

Ever been to so many meetings that you couldn't get your work done? Ever fallen asleep during a bulletpoint presentation? Ever watched the news and ended up knowing less? Welcome to the land of Blah Blah Blah. The Problem: We talk so much that we don't think very well. Powerful as words are, we fool ourselves when we think our words alone can detect, describe, and defuse the multifaceted problems of today. They can't-and that's bad, because words have become our default thinking tool. The Solution: This book offers a way out of blah-blah-blah. It's called "Vivid Thinking." In Dan Roam's first acclaimed book, The Back of the Napkin, he taught readers how to solve problems and sell ideas by drawing simple pictures. Now he proves that Vivid Thinking is even more powerful. This technique combines our verbal and visual minds so that we can think and learn more quickly, teach and inspire our colleagues, and enjoy and share ideas in a whole new way. The Destination: No more blah-blah-blah. Through Vivid Thinking, we can make the most complicated subjects suddenly crystal clear. Whether trying to understand a Harvard Business School class, or what went down in the Conan versus Leno battle for late-night TV, or what Einstein thought about relativity, Vivid Thinking provides a way to clarify anything. Through dozens of guided examples, Roam proves that anyone can apply this systematic approach, from leftbrain types who hate to draw to right-brainers who hate to write. This isn't just a book about improving communications, presentations, and ideation; it's about removing the blah-blah- blah from your life for good.
Category: Business & Economics

Words That Work

Author : Doug Davin
ISBN : 9781891019272
Genre : Business communication
File Size : 76.46 MB
Format : PDF, ePub
Download : 917
Read : 458

Jumpstart any business writing task and see it through to its most focused, persusive, and breakthrough-building end.
Category: Business communication