WORDS THAT WORK REVISED UPDATED EDITION

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Words That Work

Author : Frank Luntz
ISBN : 9781401385743
Genre : Language Arts & Disciplines
File Size : 21.86 MB
Format : PDF, Mobi
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Category: Language Arts & Disciplines

The Scrabble Word Building Book

Author :
ISBN : 1416571965
Genre : Games & Activities
File Size : 33.54 MB
Format : PDF, Mobi
Download : 379
Read : 359

Want to outsmart, outwit, and outplay your Scrabble® opponents? Using the completely revised and updated The Scrabble® Word-Building Book, you can! This essential strategy guide shows you how to build on your opponents' words and become a master of this classic game. For novice players and expert wordsmiths alike, this helpful reference includes: A handy list of the 94 two-letter words sure to pile on the points Over 800 three-letter words -- 550 of which can be formed from two-letter words All eight-letter words that can be formed from seven-letter words Every word up to seven letters you can play! To increase your word-building power and achieve the highest score, keep The Scrabble® Word-Building Book at your fingertips -- and beat your opponent every time!
Category: Games & Activities

Word Of Mouth

Author : Susan Blu
ISBN : PSU:000059222668
Genre : Performing Arts
File Size : 67.61 MB
Format : PDF
Download : 528
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Book & CD. The art of voice-over is the backbone of commercials, animation, documentaries, and radio dramas produced for both national and local markets throughout the country. It is an ever-growing, lucrative field, and the demand for well-trained voice-over artists is increasing rapidly in our age of digital entertainment. Now in its updated and revised third edition -- this is the primary instructional book in the voice-over field. A clearly written and practical primer for the beginner and a welcome refresher course for the professional, "Word of Mouth" contains voice-over exercises, sample copy, and essential advice about producing a demo, auditioning, self-promoting, getting an agent, and what to expect on the job. It also provides exclusive and up-to-date lists of voice-over agents, coaches, workshops, and demo producers and duplicators. It is the standard text for numerous university communications, television, and acting department courses. The book is accompanied by a 50-minute audio CD that demonstrates various techniques and styles of animation and commercial voice-over performed by ten top voice-over artists.
Category: Performing Arts

Positive Discipline The First Three Years Revised And Updated Edition

Author : Jane Nelsen
ISBN : 9780804141192
Genre : Family & Relationships
File Size : 26.96 MB
Format : PDF, ePub, Docs
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The celebrated Positive Discipline brand of parenting books presents the revised and updated third edition of their readable and practical guide to communicating boundaries to very young children and solving early discipline problems to set children up for success. Over the years millions of parents have used the amazingly effective strategies of Positive Discipline to raise happy, well-behaved, and successful children. Research has shown that the first three years in a child's life are a critical moment in their development, and that behavior patterns instilled during that time can have profound implications for the rest of a child's life. Hundreds of thousands of parents have already used the advice in Positive Discipline: The First Three Years to help set effective boundaries, forge strong foundations for healthy communication, and lay the groundwork for happy and respectful relationships with their young children. Now this classic title has been revised and updated to reflect the latest neuroscientific research and developments in positive discipline parenting techniques.
Category: Family & Relationships

Win

Author : Frank I. Luntz
ISBN : 9781401396541
Genre : Business & Economics
File Size : 85.28 MB
Format : PDF, Docs
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Read : 537

From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to media legends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories--in their own words--and demonstrates how their style of operation and communication is absolutely essential to their success. Luntz makes it clear that following the rules of effective communication is indispensable in any successful human endeavor. Dr. Luntz offers more than seventy new "words that work" for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations--and each one directly illustrates the nine essential action-oriented principles of winning at every level: People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence, and Principled Actions. Do you have what it takes Win is an unprecedented examination of the art, science, and language of winning, and a must-have for people who want to understand and emulate the winners of today. THE DEFINITION OF WINNING The ability to grasp the human dimension of every situation The ability to know what questions to ask and when to ask them The ability to see the challenge, and the solution, from every angle The ability to communicate their vision passionately and persuasively The ability to connect with others and create an enduring chemistry and 10 other universal attributes of winners.
Category: Business & Economics

Words That Sell

Author : Richard Bayan
ISBN : 0809247992
Genre : Business & Economics
File Size : 23.61 MB
Format : PDF, ePub
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"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.
Category: Business & Economics

Spirit Led Ministry In The Twenty First Century Revised And Updated Edition

Author : Thomson K. Mathew
ISBN : 9781512792324
Genre : Religion
File Size : 75.53 MB
Format : PDF, Docs
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This book is a comprehensive guide and a one-volume handbook on Spirit-led ministry in the twenty-first century. Written for ministry students, seasoned pastors, and anyone dealing with a sense of calling, this is an inspiring read on Spirit-empowered ministry that expresses itself in word and deed through preaching, teaching, healing, and leadership. In these pages, a pastor, chaplain, and seminary professor who has trained people for ministry in multiple nations addresses the most important aspects of effective Christian ministry. Read this book to encounter biblically sound and theologically balanced information and transformational instruction. Discern, discover, or reaffirm a call to ministry, seek the empowerment of the Holy Spirit, and develop excellence in contemporary ministry.
Category: Religion

The Wideness Of God S Mercy Revised And Updated Edition

Author :
ISBN : 9780898698176
Genre : Religion
File Size : 38.64 MB
Format : PDF, ePub, Docs
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This new, updated edition of 150 litanies - responsorial prayers of the people for use in the liturgy and other gatherings - draws from a wealth of Anglican and ecumenical material from all parts of the world, and is suitable for most mainline churches. Contents include: Prayer and Worship Prayer and Time Prayer and the World Prayer and the Church Prayer and the Local Community
Category: Religion

The Reception Year In Action Revised And Updated Edition

Author : Anna Ephgrave
ISBN : 9781135104245
Genre : Education
File Size : 24.53 MB
Format : PDF, ePub, Docs
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‘The Reception Year in Action will take the understanding of outdoor play, teaching and learning to a new level. Everyone who is involved with early years education and care should read this book!’ Helen Bilton, University of Reading, UK ‘This is a fantastic book... it shows exactly how an excellent reception class is organised and run. There is a clear theoretical underpinning to the practice described and the photos really bring the text alive.’ Margaret Edgington, independent early years consultant and trainer Children thrive when a reception class is organised and managed by the adults, but led by the children. They learn and develop if they are in a stimulating environment which is carefully organised and when observations are used to support their ‘next steps’. They take risks and surpass expectations when they have clear routines and boundaries, combined with a supportive staff and an enabling environment. The Reception Year in Action offers a unique insight into the workings of a highly successful Reception class as it progresses through a complete academic year. The book covers all aspects of practice from the organisation of the classroom and garden and the rationale behind this to the routines and boundaries that ensure children are safe, happy and therefore able to explore and learn. It tracks the events of each month in the year, paying particular attention to the environment, the role of the adult, links with parents, children’s individual needs and the key areas of learning and development. At each stage Anna Ephgrave gives the reason behind each decision and shows what the outcomes have been for the children. This revised edition has been updated to show how the methods described complement the revised Early Years Foundation Stage Framework and how the planning system has been received under the new Ofsted framework. Key Features include: photocopiable pages of planning sheets, record keeping sheets, sample letters to parents and role play resources also available for download; over 150 full-colour photographs to illustrate practice; lists of resources and materials; examples of recorded observations and planning for next steps; guidance on what to look for when assessing children’s progress. Written by an advanced skills teacher who is gaining national recognition for her practice, this book provides teachers with the practical ideas and evidence of success to work with confidence in a way that is rewarding, manageable and, above all, best for the children.
Category: Education

Vocabulary Cartoons Sat Word Power

Author : Bryan Burchers
ISBN : 9781939389107
Genre : Language Arts & Disciplines
File Size : 54.26 MB
Format : PDF, ePub
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"My students made six times more As...why hasn't anyone thought of this before?" - Melissa Skinner, High School English Teacher No longer do students have to try to memorize long boring vocabulary lists by using archaic rote memory techniques. Vocabulary Cartoons makes learning vocabulary fun and easy by using brain-friendly memory aids in the form of visual and rhyming mnemonics. A mnemonic is a device used to improve memory. It helps you remember something by associating it with something you already know. Mnemonic devices have been used in many forms including keywords, acronyms, rhymes, poems, songs and visual aids. For example, you may remember this mnemonic from grade school, "Columbus sailed the ocean blue in fourteen hundred ninety-two." This helps you remember when Chistopher Columbus discovered America. Vocabulary Cartoons incorporates a visual and rhyming mnemonic for every vocabulary word. Students learned 72% more words with 90% retention in actual school tests. This book is a must for visual learners, ADD, ESE and all college bound students. Excellent teaching resource for improving standardized test scores like the common core, SAT, and ACT. All 290 words found in this book are taken from SAT and ACT word lists and after every ten words there is a matching and fill-in-the-blank review quiz. Recommended for 7th - 12th grade students.
Category: Language Arts & Disciplines