UNDERSTANDING MEDIA THE EXTENSIONS OF MAN

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Understanding Media

Author : Marshall McLuhan
ISBN : 153743005X
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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
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Understanding Media

Author : Marshall McLuhan
ISBN : 1539432491
Genre :
File Size : 74.78 MB
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In the 1960s McLuhan s theories aroused both wrath and admiration. It is intriguing to speculate what he might have to say 40 years later on subjects to which he devoted whole chapters such as Television, The Telephone, Weapons, Housing and Money. Today few would dispute that mass media have indeed decentralized modern living and turned the world into a global village.
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Understanding New Media

Author : Robert K. Logan
ISBN : 1433111268
Genre : Biography & Autobiography
File Size : 74.93 MB
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Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a Global Village, making us more interconnected than television, The closing of the gap between consumers and producers, The elimination of space and time as barriers to communication, And The melting of national borders. He is also famously remembered for coining the expression: The medium is the message. These predictions form the genesis of this new volume by Robert Logan – a friend and colleague who worked with McLuhan. Logan argues that these predictions are more pronounced today than when McLuhan first made them in the '60s. In Understanding New Media Logan expertly serves to update Understanding Media to analyze the "new media" McLuhan foreshadowed and yet was never able to analyze or experience. Understanding New Media is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. The volume comes with an accompanying website. Visit understandingnewmedia.org For The latest updates on this book.
Category: Biography & Autobiography

Understanding Media

Author : Lambert M Surhone
ISBN : 6134450928
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Understanding Media: The Extensions of Man (1st Ed. McGraw Hill, NY, 1964; reissued MIT Press, 1994, with introduction by Lewis H. Lapham; reissued by Gingko Press, 2003 ISBN 1-58423-073-8) is a pioneering study in media theory written by Marshall McLuhan. In it McLuhan proposed that media themselves, not the content they carry, should be the focus of study. McLuhan's insight was that a medium affects the society in which it plays a role not by the content delivered over the medium, but by the characteristics of the medium itself. McLuhan pointed to the light bulb as a clear demonstration of this concept. A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness.
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Understanding Media

Author : Marshall McLuhan (Théoricien de la communication, Canada, Etats-Unis)
ISBN : OCLC:633746291
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The Medium Is The Massage

Author : Marshall McLuhan
ISBN : 1584234415
Genre : Language Arts & Disciplines
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More than 40 years after its initial publication in 1967, this piquant classic is being released once again in its original hardcover format in celebration of the McLuhan Centenary. The Medium is the Massage remains Marshall McLuhans most popular book, p
Category: Language Arts & Disciplines

Understanding Me

Author : Herbert Marshall Mcluhan
ISBN : 9781551994161
Genre : Technology & Engineering
File Size : 83.82 MB
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Unbuttoned McLuhan! An intimate exploration of Marshall McLuhan’s ideas in his own words In the last twenty years of his life, Marshall McLuhan published – often in collaboration with others – a series of books that established his reputation as the pre-eminent seer of the modern age. It was McLuhan who made the distinction between “hot” and “cool” media. It was he who observed that “the medium is the message” and who tossed off dozens of other equally memorable phrases from “the global village” and “pattern recognition” to “feedback” and “iconic” imagery. McLuhan was far more than a pithy-phrase maker, however. He foresaw – at a time when the personal computer was a teckie fantasy – that the world would be brought together by the internet. He foresaw the transformations that would be wrought by digital technology. He understood, before any of his contemporaries, the consequences of the revolution that television and the computer were bringing about. In many ways, we’re still catching up to him. In Understanding Me, Stephanie McLuhan and David Staines have brought together eighteen previously unpublished lectures and interviews by or involving Marshall McLuhan. They have in common the informality and accessibility of the spoken word. In every case, the text is the transcript taken down from the film, audio, or video tape of the actual encounters – this is not what McLuhan wrote but what he said. The result is a revelation: the seer who often is thought of as aloof and obscure is shown to be funny, spontaneous, and easily understood. From the Hardcover edition.
Category: Technology & Engineering

The Mechanical Bride

Author : Marshall McLuhan
ISBN : 0715641352
Genre : Advertising
File Size : 58.87 MB
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The book that established Marshall McLuhan's reputation as the foremost critic of mass-communication. One of the major intellectual influences of our time - FORTUNE. This book details how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not. We live in an age in which legions of highly educated professionals dedicate themselves to the task of getting inside the collective public mind with the object of manipulating, exploiting and controlling. THE MECHANICAL BRIDE is vintage McLuhan so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. What remains paramount are McLuhan's global standpoint and zest for the new. He has given a needed twist to the great debate on what is happening to main in this age of technological speedup - NEW YORKER. The use of large reproductions of advertisements illuminates the text and often powerfully reinforces it...McLuhan is, happily, an indignant man. - NEW YORK TIMES.
Category: Advertising