UNDERSTANDING GLOBAL CULTURES METAPHORICAL JOURNEYS THROUGH 31 NATIONS CLUSTERS OF NATIONS CONTINENTS AND DIVERSITY

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Understanding Global Cultures

Author : Martin J. Gannon
ISBN : 9781483340050
Genre : Business & Economics
File Size : 89.88 MB
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In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.
Category: Business & Economics

Understanding Global Cultures Metaphorical Journeys Through 31 Nations Clusters Of Nations Continents And Diversity

Author : Martin J. Gannon
ISBN : 9781412995931
Genre : Business & Economics
File Size : 50.13 MB
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In Understanding Global Cultures, Fifth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor—any activity, phenomenon, or institution with which the members of a given culture identify emotionally or cognitively—as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The book shows how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Fifth Edition includes 31 nation-specific chapters, including a new Part XI on popular music as cultural metaphors, two completely new chapters on Vietnam and Argentina, revisions to all retained chapters, and a more explicit linkage between each cultural metaphor and current economic and business developments in each nation.
Category: Business & Economics

Understanding Global Cultures

Author : Martin J. Gannon
ISBN : 9781483307077
Genre : Business & Economics
File Size : 57.22 MB
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In Understanding Global Cultures, Fifth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor—any activity, phenomenon, or institution with which the members of a given culture identify emotionally or cognitively—as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The book shows how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Fifth Edition includes 31 nation-specific chapters, including a new Part XI on popular music as cultural metaphors, two completely new chapters on Vietnam and Argentina, revisions to all retained chapters, and a more explicit linkage between each cultural metaphor and current economic and business developments in each nation.
Category: Business & Economics

Understanding Global Cultures Metaphorical Journeys Through 31 Nations Clusters Of Nations Continents And Diversity

Author : CTI Reviews
ISBN : 9781497040816
Genre : Education
File Size : 48.83 MB
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Facts101 is your complete guide to Understanding Global Cultures, Metaphorical Journeys Through 31 Nations, Clusters of Nations, Continents, and Diversity. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
Category: Education

World Wise

Author : Lanie Denslow
ISBN : IND:30000107648309
Genre : Business & Economics
File Size : 90.11 MB
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For business travelers, from the newcomer to the global business scene to the seasoned professional wanting to sharpen skills, World Wise offers advice on establishing effective working relationships with businesspeople in all regions of the world. This savvy traveling companion is a handy reference for information ranging from the level of communication technology available in a particular country to proper etiquette for hosts and guests at business meals and other meetings. Based on the author's years of worldwide business travel, the book supplements what she has learned along the way with the shared experiences of Americans and the perceptions of their foreign business partners.
Category: Business & Economics

Paradoxes Of Culture And Globalization

Author : Martin J. Gannon
ISBN : 9781412940443
Genre : Business & Economics
File Size : 30.9 MB
Format : PDF
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Why do Western negotiators constantly complain that Chinese negotiators are both very sincere and very deceptive? This paradox is one of aproximately 80 explored in Paradoxical Reasoning. Paradoxical Reasoning answers two major questions that provide the underlying rationale for the book. What is a paradox, and why is paradoxical reasoning critical for understanding culture in a globalizing world? As used in the book, paradox is defined as the simultaneous existence of two or more inconsistent and sometimes contradictory elements. Each paradox is phrased as an arresting but simply-understood question to increase reader involvement, such as "Nationalism and globalization?" and "Nations are becoming more and less powerful simultaneously?"
Category: Business & Economics

Understanding Cross Cultural Management

Author : Marie-Joëlle Browaeys
ISBN : 0273703366
Genre : Business & Economics
File Size : 36.29 MB
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A text in cross-cultural management which presents the key themes and issues in managing people and organisations across national and cultural boundaries, this title offers a selective but broad view of thinking on culture linked to management, organisation and communication.
Category: Business & Economics

The 10 Lenses

Author : Mark Alexander Williams
ISBN : 1892123592
Genre : Business & Economics
File Size : 67.4 MB
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A ground-breaking way to understand the "lenses" through which we view other races and cultures and to manage diversity, in the workplace and society.
Category: Business & Economics

Contemporary Brand Management

Author : Johny K. Johansson
ISBN : 9781483322940
Genre : Business & Economics
File Size : 25.10 MB
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Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.
Category: Business & Economics

Fast Food Nation

Author : Eric Schlosser
ISBN : 9780547750330
Genre : Business & Economics
File Size : 34.57 MB
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Explores the homogenization of American culture and the impact of the fast food industry on modern-day health, economy, politics, popular culture, entertainment, and food production.
Category: Business & Economics