THE MASTER SWITCH THE RISE AND FALL OF INFORMATION EMPIRES

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The Master Switch

Author : Tim Wu
ISBN : 9780307594655
Genre : Business & Economics
File Size : 40.92 MB
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A New Yorker and Fortune Best Book of the Year Analyzing the strategic maneuvers of today’s great information powers–Apple, Google, and an eerily resurgent AT&T–Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire. It is easy to forget that every development in the history of the American information industry–from the telephone to radio to film–once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel. In this pathbreaking book, Tim Wu asks: will the Internet follow the same fate? Could the Web–the entire flow of American information–come to be ruled by a corporate leviathan in possession of "the master switch"? Here, Tim Wu shows how a battle royale for Internet’s future is brewing, and this is one war we dare not tune out.
Category: Business & Economics

The Master Switch

Author : Tim Wu
ISBN : 9780307269935
Genre : Business & Economics
File Size : 70.70 MB
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A history of the industrial wars behind the rise and fall of the 20th century's leading information empires traces how such giants as Hollywood, the broadcast networks and AT&T introduced major new mediums that were eventually centralized in ways that profoundly shaped America's communications practices.
Category: Business & Economics

The Master Switch

Author : Tim Wu
ISBN : 9780857892126
Genre : Social Science
File Size : 47.87 MB
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The Internet Age: on the face of it, an era of unprecedented freedom in both communication and culture. Yet in the past, each major new medium, from telephone to satellite television, has crested on a wave of similar idealistic optimism, before succumbing to the inevitable undertow of industrial consolidation. Every once free and open technology has, in time, become centralized and closed; as corporate power has taken control of the 'master switch.' Today a similar struggle looms over the Internet, and as it increasingly supersedes all other media the stakes have never been higher. Part industrial expos, part examination of freedom of expression, The Master Switch reveals a crucial drama - full of indelible characters - as it has played out over decades in the shadows of global communication.
Category: Social Science

The Attention Merchants

Author : Tim Wu
ISBN : 9780804170048
Genre : Advertising
File Size : 50.3 MB
Format : PDF
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One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Category: Advertising

Who Controls The Internet

Author : Jack Goldsmith
ISBN : 0198034806
Genre : Law
File Size : 42.45 MB
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Is the Internet erasing national borders? Will the future of the Net be set by Internet engineers, rogue programmers, the United Nations, or powerful countries? Who's really in control of what's happening on the Net? In this provocative new book, Jack Goldsmith and Tim Wu tell the fascinating story of the Internet's challenge to governmental rule in the 1990s, and the ensuing battles with governments around the world. It's a book about the fate of one idea--that the Internet might liberate us forever from government, borders, and even our physical selves. We learn of Google's struggles with the French government and Yahoo's capitulation to the Chinese regime; of how the European Union sets privacy standards on the Net for the entire world; and of eBay's struggles with fraud and how it slowly learned to trust the FBI. In a decade of events the original vision is uprooted, as governments time and time again assert their power to direct the future of the Internet. The destiny of the Internet over the next decades, argue Goldsmith and Wu, will reflect the interests of powerful nations and the conflicts within and between them. While acknowledging the many attractions of the earliest visions of the Internet, the authors describe the new order, and speaking to both its surprising virtues and unavoidable vices. Far from destroying the Internet, the experience of the last decade has lead to a quiet rediscovery of some of the oldest functions and justifications for territorial government. While territorial governments have unavoidable problems, it has proven hard to replace what legitimacy governments have, and harder yet to replace the system of rule of law that controls the unchecked evils of anarchy. While the Net will change some of the ways that territorial states govern, it will not diminish the oldest and most fundamental roles of government and challenges of governance. Well written and filled with fascinating examples, including colorful portraits of many key players in Internet history, this is a work that is bound to stir heated debate in the cyberspace community.
Category: Law

Captive Audience

Author : Susan P. Crawford
ISBN : 9780300167375
Genre : Law
File Size : 23.15 MB
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Ten years ago, the United States stood at the forefront of the Internet revolution. With some of the fastest speeds and lowest prices in the world for high-speed Internet access, the nation was poised to be the global leader in the new knowledge-based economy. Today that global competitive advantage has all but vanished because of a series of government decisions and resulting monopolies that have allowed dozens of countries, including Japan and South Korea, to pass us in both speed and price of broadband. This steady slide backward not only deprives consumers of vital services needed in a competitive employment and business market—it also threatens the economic future of the nation. This important book by leading telecommunications policy expert Susan Crawford explores why Americans are now paying much more but getting much less when it comes to high-speed Internet access. Using the 2011 merger between Comcast and NBC Universal as a lens, Crawford examines how we have created the biggest monopoly since the breakup of Standard Oil a century ago. In the clearest terms, this book explores how telecommunications monopolies have affected the daily lives of consumers and America's global economic standing.
Category: Law

Pax Technica

Author : Philip N. Howard
ISBN : 9780300199475
Genre : Social Science
File Size : 82.57 MB
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A technology expert describes a possible future, and its repercussions in the area of privacy, social control and political manipulation, of a world where more and more things, like eyeglasses, thermostats and home security systems are reliant on the Internet.
Category: Social Science

To Save Everything Click Here

Author : Evgeny Morozov
ISBN : 9781610391382
Genre : Computers
File Size : 51.24 MB
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Argues that technology is changing the way we understand human society and discusses how the disciplines of politics, culture, public debate, morality, and humanism will be affected when responsibility for them is delegated to technology.
Category: Computers

Now I Know Who My Comrades Are

Author : Emily Parker
ISBN : 9780374709341
Genre : Political Science
File Size : 35.93 MB
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In China, university students use the Internet to save the life of an attempted murder victim. In Cuba, authorities unsuccessfully try to silence an online critic by sowing seeds of distrust in her marriage. And in Russia, a lone blogger rises to become one of the most prominent opposition figures since the fall of the Soviet Union. Authoritarian governments try to isolate individuals from one another, but in the age of social media freedom of speech is impossible to contain. Online, people discover that they are not alone. As one blogger put it, "Now I know who my comrades are." In her groundbreaking book, Now I Know Who My Comrades Are: Voices from the Internet Underground, Emily Parker, formerly a State Department policy advisor, writer at The Wall Street Journal and editor at The New York Times, provides on-the-ground accounts of how the Internet is transforming lives in China, Cuba, and Russia. It's a new phenomenon, but one that's already brought about significant political change. In 2011 ordinary Egyptians, many armed with little more than mobile phones, helped topple a thirty-year-old dictatorship. It was an extraordinary moment in modern history—and Now I Know Who My Comrades Are takes us beyond the Middle East to the next major civil rights battles between the Internet and state control.Star dissidents such as Cuba's Yoani Sánchez and China's Ai Weiwei are profiled. Here you'll also find lesser-known bloggers, as well as the back-stories of Internet activism celebrities. Parker charts the rise of Russia's Alexey Navalny from ordinary blogger to one of the greatest threats to Vladimir Putin's regime. This book introduces us to an army of bloggers and tweeters—generals and foot soldiers alike. These activists write in code to outsmart censors and launch online campaigns to get their friends out of jail. They refuse to be intimidated by surveillance cameras or citizen informers. Even as they navigate the risks of authoritarian life, they feel free. Now I Know Who My Comrades Are is their story.
Category: Political Science

Consent Of The Networked

Author : Rebecca MacKinnon
ISBN : 9780465063758
Genre : Computers
File Size : 27.8 MB
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The future of your freedom depends on whether you assert your rights within the digital spaces you inhabit. But, as corporations and countries square off onÑand overÑthe internet, the likely losers are us.
Category: Computers