The Culture Code

Author : Clotaire Rapaille
ISBN : 0767924924
Genre : Business & Economics
File Size : 29.92 MB
Format : PDF, Kindle
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Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.
Category: Business & Economics

Media And Communication Research Methods

Author : Arthur Asa Berger
ISBN : 9781483377582
Genre : Language Arts & Disciplines
File Size : 52.52 MB
Format : PDF, Kindle
Download : 940
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Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author’s signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend. Packed with detailed examples and practical exercises, the Fourth Edition of this bestselling introductory text includes a new chapter on discourse analysis; expanded discussion of social media, expanded coverage of the research process, and more. Ideal for undergraduate and graduate students conducting research for the first time, this accessible text will help students understand, practice, and master media and communication research.
Category: Language Arts & Disciplines

Cross Cultural Design Methods Practice And Impact

Author : P.L.Patrick Rau
ISBN : 9783319209074
Genre : Computers
File Size : 28.51 MB
Format : PDF
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The two LNCS volume set 9180-9181 constitutes the refereed proceedings of the 7th International Conference on Cross-Cultural Design, CCD 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, in Los Angeles, CA, USA in August 2015, jointly with 15 other thematically similar conferences. The total of 1462 papers and 246 posters presented at the HCII 2015 conferences were carefully reviewed and selected from 4843 submissions. These papers of the two volume set address as follows: LNCS 9180, Cross-Cultural Design: Methods, Practice and Impact (Part I), addressing the following major topics: cross-cultural product design, cross-cultural design methods and case studies, design, innovation, social development and sustainability and LNCS 9181, Cross-Cultural Design: Applications in Mobile Interaction, Education, Health, Transport and Cultural Heritage (Part II), addressing the following major topics: cultural aspects of social media and mobile services, culture for transport and travel, culture for design and design for culture and culture for health, learning and games.
Category: Computers

Applied Discourse Analysis

Author : Arthur Asa Berger
ISBN : 9783319471815
Genre : Social Science
File Size : 20.64 MB
Format : PDF, Kindle
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This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.
Category: Social Science

The Art Of Servant Leadership

Author : Tony Baron
ISBN : 9781604944235
Genre : Business & Economics
File Size : 36.89 MB
Format : PDF, ePub, Mobi
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There is a crisis in Leadership. "Harvard Business Review" recently stated that business executives are least likely to contribute to society. Self-serving leadership has eroded our confidence with wide-spread scandals, significant layoffs, and insane executive bonuses. Loyalty seems to be a one-way street! What is the solution? "The Art of Servant Leadership" provides a prophetic voice in overcoming the craziness within business and a guidebook on how any public or private company can achieve its true purpose in this world. Interwoven with the principles of servant leadership is a story of how one CEO transformed his international communications company to exist for the sake of others. About the Author Tony Baron is president of the Servant Leadership Institute, a division of Datron World Communications, headquartered in Vista, California. He holds a double doctorate in psychology and theology and serves as adjunct professor in pastoral theology and leadership development at Fuller Theological Seminary and Azusa Pacific University. Dr. Baron teaches, trains, and consults with corporate and church leaders around the world on how to live for the sake of others. He has authored four previous books. An ordained Anglican priest, Dr. Baron is board certified in forensic medicine and is a diplomate of the American board of Psychological Specialties.
Category: Business & Economics

Marketing And American Consumer Culture

Author : Arthur Asa Berger
ISBN : 9783319473284
Genre : Social Science
File Size : 32.98 MB
Format : PDF, Mobi
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This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
Category: Social Science

What Objects Mean Second Edition

Author : Arthur Asa Berger
ISBN : 9781315415840
Genre : Social Science
File Size : 54.7 MB
Format : PDF, Mobi
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Arthur Asa Berger, author of an array of texts in communication, popular culture, and social theory, is back with the second edition of his popular, user-friendly guide for students who want to understand the social meanings of objects. In this broadly interdisciplinary text, Berger takes the reader through half a dozen theoretical models that are commonly used to analyze objects. He then describes and analyzes eleven objects, many of them new to this edition—including smartphones, Facebook, hair dye, and the American flag—showing how they demonstrate concepts like globalization, identity, and nationalism. The book includes a series of exercises that allow students to analyse objects in their own environment. Brief and inexpensive, this introductory guide will be used in courses ranging from anthropology to art history, pop culture to psychology.
Category: Social Science

Messages

Author : Arthur Asa Berger
ISBN : 9781315424712
Genre : Language Arts & Disciplines
File Size : 89.58 MB
Format : PDF
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Read : 778

This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger’s informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger introduces the key theorists who shaped our concepts of communication while also describing the varied processes and settings in which communication occurs. Messages is a strong option for instructors who want a student-friendly alternative to the standard encyclopedic textbook.This text:•Contains chapters on key contemporary topics such as social media, communication and identity, and visual communication •Includes accessible popular cultural examples ranging from advertisements to folk tales to James Bond films, all based on Berger’s years of expertise as an author and scholar in mass media and popular culture•Incorporates useful pedagogical features such as exercises, quotes from key theorists, and cartoons
Category: Language Arts & Disciplines

Media Analysis Techniques

Author : Arthur Asa Berger
ISBN : 9781452224299
Genre : Language Arts & Disciplines
File Size : 50.5 MB
Format : PDF
Download : 867
Read : 739

In this updated Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clear, practical guide to media analysis techniques. Written in an accessible style with the author's own creative illustrations, the book walks readers through the four most important methods of analyzing and interpreting our mass mediated culture: semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory. The text coaches students on how to support their media interpretation if they want to convince others that their opinions are worth considering. These methodologies, once learned, will stay with students and have an impact on the way they live.
Category: Language Arts & Disciplines

Ads Fads And Consumer Culture

Author : Arthur Asa Berger
ISBN : 9781442241268
Genre : Social Science
File Size : 73.3 MB
Format : PDF, ePub, Mobi
Download : 517
Read : 932

The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.
Category: Social Science