Messages Signs And Meanings

Author : Marcel Danesi
ISBN : 1551302500
Genre : Language Arts & Disciplines
File Size : 63.21 MB
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Messages, Signs, and Meanings can be used directly in introductory courses in semiotics, communications, media, or culture studies. Additionally, it can be used as a complementary or supplementary text in courses dealing with cognate areas of investigation (psychology, mythology, education, literary studies, anthropology, linguistics). The text builds upon what readers already know intuitively about signs, and then leads them to think critically about the world in which they live - a world saturated with images of all kinds that a basic knowledge of semiotics can help filter and deconstruct. The text also provides opportunities for readers to do "hands-on" semiotics through the exercises and questions for discussion that accompany each chapter. Biographical sketches of the major figures in the field are also included, as is a convenient glossary of technical terms. The overall plan of the book is to illustrate how message-making and meaning-making can be studied from the specific vantage point of the discipline of semiotics. This third edition also includes updated discussions of information technology throughout, focusing especially on how meanings are now negotiated through such channels as websites, chat rooms, and instant messages.
Category: Language Arts & Disciplines

Flash Boys

Author : Michael Lewis
ISBN : 9783593424026
Genre : Business & Economics
File Size : 72.30 MB
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Ein Buch, das die Börse zum Beben bringt Michael Lewis, begnadeter Sachbuchautor, lüftet mit seinem neuen Buch "das dunkelste Geheimnis der Börse". Wer an Börse denkt, hat oft ein Bild im Kopf: wild gestikulierende Makler, die unter immensem Zeitdruck Dinge kaufen, um sie gleich wieder zu verkaufen. Doch das ist Geschichte. Die Realität an der Börse sieht anders aus - das Parkett hat längst neue Regeln. Michael Lewis, Wirtschaftsjournalist und begnadeter Sachbuchautor, sorgte mit seinem neuen Buch für ein Erdbeben. Der Erzähler unter den Sachbuchautoren enthüllt die Geschichte einer Gruppe genialer Wall-Street-Außenseiter. Sie haben herausgefunden, wie die Börse zum Vorteil von Insidern manipuliert wird, die ohne Risiko Milliarden absahnen und abends ohne eine einzige Aktie nach Hause gehen. Ein Buch über die neuen "Helden" an der Börse Der Entschluss der "Helden": Sie schaffen ein paralleles System, das sich den raffgierigen "Flash Boys" in den Weg stellt. Lewis bringt Licht in die dunkelste Ecke der Börse. Seine filmreife Geschichte über den Kampf um Geschwindigkeit - auf einem Markt, den zwar keiner sieht, der unsere Wirtschaft aber ernsthaft bedroht - bringt die Wall Street zum Beben. Dieses Buch lässt die Börsenwelt erzittern. Einen Tag nach seinem Erscheinen kündigten FBI und amerikanisches Justizministerium an, sie würden Untersuchungen gegen den von Lewis gegeißelten Hochfrequenzhandel an den Börsen einleiten. Lewis ... - "... hat eine neue Ebene der Aufmerksamkeit erreicht". (FAZ) - ... lässt den "The Wolf of Wall Street" wie ein Lamm wirken. - ... ist der derzeit packendste (Reality-)Thriller über die Finanzwelt gelungen. - ... enthüllt, wie Märkte und Privatanleger manipuliert werden. Links: http://www.faz.net/aktuell/feuilleton/buecher/rezensionen/sachbuch/rezension-flash-boys-von-michael-lewis-12899266.html http://www.handelsblatt.com/finanzen/fonds/nachrichten/hochfrequenzhandel-staatsfonds-fluechtet-vor-den-flash-boys/10019622.html http://www.manager-magazin.de/finanzen/boerse/hochfrequenzhandel-lewis-gefahr-jedermannn-flashcrash-a-973311.html
Category: Business & Economics

Analyzing Cultures

Author : Marcel Danesi
ISBN : 0253212987
Genre : Language Arts & Disciplines
File Size : 71.24 MB
Format : PDF
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Designed for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained.
Category: Language Arts & Disciplines

Ritual And Belief

Author : David Hicks
ISBN : 9780759118577
Genre : Social Science
File Size : 37.87 MB
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Ritual and Belief: Readings in the Anthropology of Religion is a collection of 41 readings in religion, magic, and witchcraft. The choice of readings is eclectic: no single anthropological approach or theoretical perspective dominates the text. Theoretical significance, scholarly eminence of the author, and inherent interest provide the principal criteria, and each reading complements its companion chapters, which are pedagogically coherent rather than ad hoc assemblages. Included among the theoretical perspectives are structural-functionalism, structuralism, Malinowskian functionalism, cultural materialism, and cultural evolutionism; also included are the synchronic and diachronic approaches. The book offers a mixture of classic readings and more recent contributions, and the 'world religions' are included along with examples from the religions of traditionally non-literate cultures. As diverse a range of religious traditions as possible has been embraced, from various ethnic groups, traditions, and places.
Category: Social Science

Economics Of Good And Evil

Author : Tomas Sedlacek
ISBN : 0199831904
Genre : Business & Economics
File Size : 42.60 MB
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Tomas Sedlacek has shaken the study of economics as few ever have. Named one of the "Young Guns" and one of the "five hot minds in economics" by the Yale Economic Review, he serves on the National Economic Council in Prague, where his provocative writing has achieved bestseller status. How has he done it? By arguing a simple, almost heretical proposition: economics is ultimately about good and evil. In The Economics of Good and Evil, Sedlacek radically rethinks his field, challenging our assumptions about the world. Economics is touted as a science, a value-free mathematical inquiry, he writes, but it's actually a cultural phenomenon, a product of our civilization. It began within philosophy--Adam Smith himself not only wrote The Wealth of Nations, but also The Theory of Moral Sentiments--and economics, as Sedlacek shows, is woven out of history, myth, religion, and ethics. "Even the most sophisticated mathematical model," Sedlacek writes, "is, de facto, a story, a parable, our effort to (rationally) grasp the world around us." Economics not only describes the world, but establishes normative standards, identifying ideal conditions. Science, he claims, is a system of beliefs to which we are committed. To grasp the beliefs underlying economics, he breaks out of the field's confines with a tour de force exploration of economic thinking, broadly defined, over the millennia. He ranges from the epic of Gilgamesh and the Old Testament to the emergence of Christianity, from Descartes and Adam Smith to the consumerism in Fight Club. Throughout, he asks searching meta-economic questions: What is the meaning and the point of economics? Can we do ethically all that we can do technically? Does it pay to be good? Placing the wisdom of philosophers and poets over strict mathematical models of human behavior, Sedlacek's groundbreaking work promises to change the way we calculate economic value.
Category: Business & Economics

Cheering For Self

Author : James Vass Jr
ISBN : 9780595279807
Genre : Psychology
File Size : 52.81 MB
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This book is a study of UW men's basketball fans during the 2001-2002 season and explores their proclivity to 'cheering for self' during basketball events. The term 'basketball event' is used rather than 'basketball game' to make clear that everything connected to and seen, heard, or experienced before, during and after a basketball game is included. The actual game itself is only part of the 'basketball event. An undercurrent runs throughout this participant observation mini-ethnography dealing with access, and the relative quality of that access, to basketball events being affected by ones age, class, race, and gender. The prominent role of advertising in shaping basketball events and helping to construct fans as consumers of products (both commercial and institutional) during the process of cheering for self is central to this idea. Cheering for self is the activity engaged in by individual fans after they find things to identify or connect with through personal investment. Fans cheer for self indirectly. Fans cheer for the team that they identify with. Through the process of cheering for self while attending the basketball event people are taught how to become fans, to consume a UW product--the basketball event and to consume advertisers' products. People have a tendency to spend their entire life trying to impress others.
Category: Psychology

The Last Lost World

Author : Lydia Pyne
ISBN : 9781101583685
Genre : Science
File Size : 25.24 MB
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An enlightening investigation of the Pleistocene’s dual character as a geologic time—and as a cultural idea The Pleistocene is the epoch of geologic time closest to our own. It’s a time of ice ages, global migrations, and mass extinctions—of woolly rhinos, mammoths, giant ground sloths, and not least early species of Homo. It’s the world that created ours. But outside that environmental story there exists a parallel narrative that describes how our ideas about the Pleistocene have emerged. This story explains the place of the Pleistocene in shaping intellectual culture, and the role of a rapidly evolving culture in creating the idea of the Pleistocene and in establishing its dimensions. This second story addresses how the epoch, its Earth-shaping events, and its creatures, both those that survived and those that disappeared, helped kindle new sciences and a new origins story as the sciences split from the humanities as a way of looking at the past. Ultimately, it is the story of how the dominant creature to emerge from the frost-and-fire world of the Pleistocene came to understand its place in the scheme of things. A remarkable synthesis of science and history, The Last Lost World describes the world that made our modern one.
Category: Science

Lebe Nach Deinen Eigenen Regeln

Author : Vishen Lakhiani
ISBN : 9783843715621
Genre : Body, Mind & Spirit
File Size : 27.83 MB
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Was, wenn all unsere Ideen und Konzepte von Liebe, Spiritualität, Arbeit und Glück auf falschen Regeln basieren? Vishen Lakhiani, der Shootingstar im Bereich Persönlichkeitsentwicklung, zeigt, wie wir lernen können, unkonventionell zu denken. Er verbindet moderne Spiritualität, methodisches Denken, Ideenreichtum und Humor zu einem revolutionären 10-Punkte-Programm für ein neues, gesteigertes Verständnis des menschlichen Selbst. So kann jeder sein volles Potential entfalten und ein glückliches und außergewöhnliches Leben führen. Dieses Buch stellt bestehende Normen auf den Kopf und erklärt, wie man ein Leben nach ganz eigenen Maßstäben führt. Es ebnet den Weg zu kreativer Selbstverwirklichung.
Category: Body, Mind & Spirit