MEDIA CULTURE 2016 UPDATE MASS COMMUNICATION IN A DIGITAL AGE

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Media Culture

Author : Richard Campbell
ISBN : 9781319010430
Genre : Language Arts & Disciplines
File Size : 65.47 MB
Format : PDF, ePub, Mobi
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A number of high stakes conflicts — over net neutrality, streaming music, copyrights, the shifting fortunes of various media outlets, and divisive politics — continue to unfold over YouTube, Twitter, TV screens, and other mediated feeds. The speed at which these stories are consumed means that understanding the complex connections between the media and our culture is more important than ever. The new tenth edition of Media & Culture starts with the digital world students know and then goes further, focusing on what these constant changes mean to them. As always, Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now. Through new infographics, cross-reference pages, and a new digital jobs feature, this edition offers the most contemporary and compelling examinations yet of how the media industries connect, interlock, and converge.
Category: Language Arts & Disciplines

Media Culture 2016 Update

Author : Richard Campbell
ISBN : 1457668742
Genre : Language Arts & Disciplines
File Size : 22.89 MB
Format : PDF, ePub, Mobi
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Category: Language Arts & Disciplines

Loose Leaf Version For Media Culture With 2016 Update

Author : Richard Campbell
ISBN : 9781319047795
Genre : Language Arts & Disciplines
File Size : 33.84 MB
Format : PDF
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While we all use digital technology daily many of us don’t realize how text, audio, and visual media converge together to enhance our everyday experiences. The tenth edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences by focusing on what the constant changes mean to their everyday lives. Since the publication of the tenth edition, we've seen even more changes: revisions in net neutrality laws, shifts in viewing habits, new forms of online activism, and the kickoff of a new, media-saturated presidential race. The new 2016 update of Media & Culture covers these issues, alongside new infographics, photos, cross-reference pages, and a digital jobs feature. Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now.
Category: Language Arts & Disciplines

Media And Culture

Author : Richard Campbell
ISBN : 9780312644659
Genre : Language Arts & Disciplines
File Size : 87.79 MB
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It's no secret today's media landscape is evolving at a fast and furious pace — and students are experiencing these developments firsthand. While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.
Category: Language Arts & Disciplines

Revolutions In Communication

Author : Bill Kovarik
ISBN : 9781441185501
Genre : Social Science
File Size : 77.17 MB
Format : PDF, ePub
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The rise of the Information Age, the fall of the traditional media, and the bewildering explosion of personal information services are all connected to the historical chain of communications' revolutions. We need to understand these revolutions because they influence our present and future as much as any other trend in history. And we need to understand them not simply on a national basis - an unstable foundation for history in any event - but rather as part of the emergent global communications network. Unlike most of the current texts in the field, Revolutions in Communication is an up-to-date resource, expanding upon contemporary scholarship. It provides students and teachers with detailed sidebars about key figures, technical innovations, global trends, and social movements, as well as supplemental reading materials, and a fully supportive companion website. Revolutions in Communication is an authoritative introduction to the history of all branches of media.
Category: Social Science

Understanding Media In The Digital Age

Author : Everette E. Dennis
ISBN : NWU:35556041003476
Genre : Computers
File Size : 68.5 MB
Format : PDF
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Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.
Category: Computers

Television Is The New Television

Author : Michael Wolff
ISBN : 9780143108924
Genre : Business & Economics
File Size : 78.99 MB
Format : PDF, Docs
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"The author of The Man Who Owns the News shares new insights into the ongoing war for media profits to argue that digital media is failing as a profit generator and that a new age of television will be pursued by major advertisers"--Novelist.
Category: Business & Economics

Media Career Guide

Author : Sherri Hope Culver
ISBN : 9780312542603
Genre : Language Arts & Disciplines
File Size : 22.42 MB
Format : PDF, ePub, Docs
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In this economic climate, students need more help than ever navigating the media job marketplace. By providing practical career tips and current statistics, the Media Career Guide is the ideal starting point for a successful communication-related job search. Beginning with an overview of today’s employment environment and opportunities, the manual guides readers through the process of researching, interviewing for, and landing that perfect media job. The new edition now offers career advice from real media professionals and emphasizes the importance of creating and maintaining a professional online presence for the workplace. And, with added information on how to start your own business, students will find this guide to be a useful resource no matter what media career path they choose.
Category: Language Arts & Disciplines

Multimedia Storytelling For Digital Communicators In A Multiplatform World

Author : Seth Gitner
ISBN : 9781317517962
Genre : Language Arts & Disciplines
File Size : 89.64 MB
Format : PDF, ePub
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Multimedia Storytelling for Digital Communicators in a Multiplatform World is a unique guide for all students who need to master visual communication through multiple media and platforms. Every communication field now requires students to be fluent in visual storytelling skill sets, and as the present-day media adapt to a multiplatform world (with ever-increasing delivery systems from desktops to cell phones), students specializing in different forms of communication are discovering the power of merging new multimedia technology with very old and deep-rooted storytelling concepts. Award-winning journalist and multimedia professor Seth Gitner provides students with the tools for successfully realizing this merger, from understanding conflict, characters, and plot development to conducting successful interviews, editing video in post-production, and even sourcing royalty-free music and sound effects. Incorporating how-to’s on everything from website and social media optimization to screenwriting, Multimedia Storytelling aims to be a resource for any student who needs to think and create visually, in fields across broadcast and digital journalism, film, photography, advertising, and public relations. The book also includes a range of supplemental material, including wide-ranging skills exercises for each chapter, interviews with seasoned professionals, key terms, and review questions.
Category: Language Arts & Disciplines

Historic Newspapers In The Digital Age

Author : Paul Gooding
ISBN : 9781317121848
Genre : Language Arts & Disciplines
File Size : 75.88 MB
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In recent years, cultural institutions and commercial providers have created extensive digitised newspaper collections. This book asks the timely question: what can the large-scale digitisation of newspapers tell us about the wider cultural phenomenon of mass digitisation? The unique form and materiality of newspapers, and their grounding in a particular time and place, provide challenges for researchers and digital resource creators alike. At the same time, the wider context in which digitisation of cultural heritage occurs shapes the impact of digital resources in ways which fall short of the grand ambitions of the wider theoretical discourse. Drawing on case studies from leading digitised newspaper collections, the book aims to provide a bridge between the theory and practice of how these digitised collections are being used. Beginning with an exploration of the hyperbolic nature of technological discourses, the author explores how web interfaces, funding models and the realities of contemporary user behaviour contrast with the hyperbolic discourse surrounding mass digitisation. This book will be of particular interest to those who want to investigate how user studies can inform our understanding of technological phenomena, including digital resource creators, information professionals, students and researchers in universities, libraries, museums and archives.?
Category: Language Arts & Disciplines