KNOW THIS TODAYS MOST INTERESTING AND IMPORTANT SCIENTIFIC IDEAS DISCOVERIES AND DEVELOPMENTS

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Know This

Author : Mr. John Brockman
ISBN : 9780062562074
Genre : Science
File Size : 78.38 MB
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Today's most visionary thinkers reveal the cutting-edge scientific ideas and breakthroughs you must understand. Scientific developments radically change and enlighten our understanding of the world -- whether it's advances in technology and medical research or the latest revelations of neuroscience, psychology, physics, economics, anthropology, climatology, or genetics. And yet amid the flood of information today, it's often difficult to recognize the truly revolutionary ideas that will have lasting impact. In the spirit of identifying the most significant new theories and discoveries, John Brockman, publisher of Edge.org ("The world's smartest website" -- The Guardian), asked 198 of the finest minds What do you consider the most interesting recent scientific news? What makes it important? Pulitzer Prize-winning author of Guns, Germs, and Steel Jared Diamond on the best way to understand complex problems * author of Seven Brief Lessons on Physics Carlo Rovelli on the mystery of black holes * Harvard psychologist Steven Pinker on the quantification of human progress * TED Talks curator Chris J. Anderson on the growth of the global brain * Harvard cosmologist Lisa Randall on the true measure of breakthrough discoveries * Nobel Prize-winning physicist Frank Wilczek on why the twenty-first century will be shaped by our mastery of the laws of matter * philosopher Rebecca Newberger Goldstein on the underestimation of female genius * music legend Peter Gabriel on tearing down the barriers between imagination and reality * Princeton physicist Freeman Dyson on the surprising ability of small (and cheap) upstarts to compete with billion-dollar projects. Plus Nobel laureate John C. Mather, Sun Microsystems cofounder Bill Joy, Wired founding editor Kevin Kelly, psychologist Alison Gopnik, Genome author Matt Ridley, Harvard geneticist George Church, Why Does the World Exist? author Jim Holt, anthropologist Helen Fisher, and more.
Category: Science

Know This

Author : Mr. John Brockman
ISBN : 0062562061
Genre : Science
File Size : 56.97 MB
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The latest volume in the bestselling series from Edge.org—dubbed “the world’s smartest website” by The Guardian—brings together 175 of the world’s most innovative and brilliant thinkers to discuss recent scientific breakthroughs that will shape the future. Scientific developments radically alter our understanding of the world. Whether it’s technology, climate change, health research, or the latest revelations of neuroscience, physics, or psychology, science has, as Edge editor John Brockman says, “become a big story, if not the big story.” In that spirit, this new addition to Edge.org’s fascinating series asks a powerful and provocative question: What do you consider the most interesting and important recent scientific news? Contributors include: Pulitzer Prize-winning author of Guns, Germs, and Steel JARED DIAMOND on the best way to understand complex problems; author of Seven Brief Lesson on Physics CARLO ROVELLI on the mystery of black holes; Harvard psychologist STEVEN PINKER on the quantification of human progress; TED conferences curator CHRIS J. ANDERSON on the growth of the global brain; Harvard physicist LISA RANDALL on the true measure of breakthrough discoveries; Nobel Prize-winning physicist FRANK WILCZEK on why the 21st century will be shaped by our mastery of the laws of matter; music legend PETER GABRIEL on tearing down the barriers between imagination and reality; Princeton physicist FREEMAN DYSON on the surprising ability of small (and cheap) upstarts to compete with billion-dollar projects. Plus: Nobel laureate JOHN C. MATHER, Sun Microsystems co-founder BILL JOY, Skeptic magazine publisher MICHAEL SHERMER, Genome author MATT RIDLEY, Harvard geneticist GEORGE CHURCH, and many more.
Category: Science

This Explains Everything

Author : Mr. John Brockman
ISBN : 9780062230188
Genre : Science
File Size : 31.38 MB
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In This Explains Everything, John Brockman, founder and publisher of Edge.org, asked experts in numerous fields and disciplines to come up with their favorite explanations for everyday occurrences. Why do we recognize patterns? Is there such a thing as positive stress? Are we genetically programmed to be in conflict with each other? Those are just some of the 150 questions that the world's best scientific minds answer with elegant simplicity. With contributions from Jared Diamond, Richard Dawkins, Nassim Taleb, Brian Eno, Steven Pinker, and more, everything is explained in fun, uncomplicated terms that make the most complex concepts easy to comprehend.
Category: Science

This Will Make You Smarter

Author : Mr. John Brockman
ISBN : 9780062109408
Genre : Science
File Size : 22.65 MB
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Edge.org presents brilliant, accessible, cutting-edge ideas to improve our decision-making skills and improve our cognitive toolkits, with contributions by Nassim Nicholas Taleb, Richard Dawkins, Brian Eno, Steven Pinker, and more. Featuring a foreword by New York Times columnist David Brooks and edited by John Brockman, This Will Make You Smarter presents some of the best wisdom from today’s leading thinkers—to make better thinkers out of the leaders of tomorrow.
Category: Science

Intelligent Thought

Author : John Brockman
ISBN : 9780307426406
Genre : Science
File Size : 31.79 MB
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Evolutionary science lies at the heart of a modern understanding of the natural world. Darwin’s theory has withstood 150 years of scientific scrutiny, and today it not only explains the origin and design of living things, but highlights the importance of a scientific understanding in our culture and in our lives. Recently the movement known as “Intelligent Design” has attracted the attention of journalists, educators, and legislators. The scientific community is puzzled and saddened by this trend–not only because it distorts modern biology, but also because it diverts people from the truly fascinating ideas emerging from the real science of evolution. Here, join fifteen of our preeminent thinkers whose clear, accessible, and passionate essays reveal the fact and power of Darwin’s theory, and the beauty of the scientific quest to understand our world. From the Trade Paperback edition.
Category: Science

Webs Of Influence The Psychology Of Online Persuasion

Author : Nathalie Nahai
ISBN : 9781292134628
Genre : Business & Economics
File Size : 59.6 MB
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With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.
Category: Business & Economics

This Idea Is Brilliant

Author : John Brockman
ISBN : 9780062698223
Genre : Science
File Size : 87.93 MB
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Brilliant but overlooked ideas you must know, as revealed by today’s most innovative minds What scientific term or concept ought to be more widely known? That is the question John Brockman, publisher of the acclaimed science salon Edge.org (“The world’s smartest website”—The Guardian), presented to 205 of the world’s most influential thinkers from across the intellectual spectrum—award-winning physicists, economists, psychologists, philosophers, novelists, artists, and more. From the origins of the universe to the order of everyday life, This Idea Is Brilliant takes readers on a tour of the bold, exciting, and underappreciated scientific concepts that will enrich every mind. Pulitzer Prize–winning author of Guns, Germs, and Steel JARED DIAMOND on the lost brilliance of common sense * Oxford evolutionary biologist RICHARD DAWKINS on how The Genetic Book of the Dead could reconstruct ecological history * philosopher REBECCA NEWBERGER GOLDSTEIN on how to extend our grasp of reality beyond what we can see and touch * author of Seven Brief Lessons on Physics CARLO ROVELLI on the interconnected fabric of information * Booker Prize–winning novelist IAN McEWAN on the Navier-Stokes equations, which govern everything from weather prediction to aircraft design and blood flow * cosmologist LAWRENCE M. KRAUSS on the hidden blessings of uncertainty * psychologist STEVEN PINKER on the fight against entropy * Nobel Prize–winning economist RICHARD THALER on the visionary power of the “premortem” * Grammy Award–winning musician BRIAN ENO on confirmation bias in the Internet age * advertising guru RORY SUTHERLAND on the world-changing power of sex appeal * Harvard physicist LISA RANDALL on the power of the obvious * Wired founding editor KEVIN KELLY on how to optimize your chances at success * Nobel Prize winner FRANK WILCZEK on the creative potential of complementarity * Pulitzer Prize–winning New York Times reporter JOHN MARKOFF on the synthetic metamaterials that soon will transform industry and technology * euroscientist SAM HARRIS on the lost art of intellectual honesty *Berkeley psychologist ALISON GOPNIK on the role of life history in the human story, and many others.
Category: Science

Third Culture

Author : John Brockman
ISBN : 9780684823447
Genre : Science
File Size : 53.84 MB
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This eye-opening look at the intellectual culture of today--in which science, not literature or philosophy, takes center stage in the debate over human nature and the nature of the universe--is certain to spark fervent intellectual debate.
Category: Science

What Have You Changed Your Mind About

Author : Mr. John Brockman
ISBN : 9780061984907
Genre : Science
File Size : 44.9 MB
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Even geniuses change their minds sometimes. Edge (www.edge.org), the influential online intellectual salon, recently asked 150 high-powered thinkers to discuss their most telling missteps and reconsiderations: What have you changed your mind about? The answers are brilliant, eye-opening, fascinating, sometimes shocking, and certain to kick-start countless passionate debates. Steven Pinker on the future of human evolution • Richard Dawkins on the mysteries of courtship • SAM HARRIS on the indifference of Mother Nature • Nassim Nicholas Taleb on the irrelevance of probability • Chris Anderson on the reality of global warming • Alan Alda on the existence of God • Ray Kurzweil on the possibility of extraterrestrial life • Brian Eno on what it means to be a "revolutionary" • Helen Fisher on love, fidelity, and the viability of marriage • Irene Pepperberg on learning from parrots . . . and many others.
Category: Science

What Is Your Dangerous Idea

Author : Mr. John Brockman
ISBN : 9780061844805
Genre : Science
File Size : 71.94 MB
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The world's leading scientific thinkers explore bold, remarkable, perilous ideas that could change our lives—for better . . . or for worse . . . From Copernicus to Darwin, to current-day thinkers, scientists have always promoted theories and unveiled discoveries that challenge everything society holds dear; ideas with both positive and dire consequences. Many thoughts that resonate today are dangerous not because they are assumed to be false, but because they might turn out to be true. What do the world's leading scientists and thinkers consider to be their most dangerous idea? Through the leading online forum Edge (www.edge.org), the call went out, and this compelling and easily digestible volume collects the answers. From using medication to permanently alter our personalities to contemplating a universe in which we are utterly alone, to the idea that the universe might be fundamentally inexplicable, What Is Your Dangerous Idea? takes an unflinching look at the daring, breathtaking, sometimes terrifying thoughts that could forever alter our world and the way we live in it. Contributors include Daniel C. Dennett • Jared Diamond • Brian Greene • Matt Ridley • Howard Gardner and Freeman Dyson, among others
Category: Science