DYNAMICS OF MASS COMMUNICATION MEDIA IN TRANSITION BB JOURNALISM

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Dynamics Of Mass Communication

Author : Joseph R. Dominick
ISBN : 0071318267
Genre : Social Science
File Size : 64.92 MB
Format : PDF, Docs
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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, 'apps' and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers' affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.
Category: Social Science

Communication Between Cultures

Author : Larry A. Samovar
ISBN : 9781305888067
Genre : Performing Arts
File Size : 43.22 MB
Format : PDF, Docs
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Packed with current research and examples, bestselling COMMUNICATION BETWEEN CULTURES, 9E equips readers with a deep understanding and appreciation of different cultures while helping them develop practical communication skills. Part I introduces the study of communication and culture; Part II focuses on the ability of culture to shape and modify our view of reality; Part III puts the theory of intercultural communication into practice; and Part IV converts knowledge into action. This is the only text to consistently emphasize religion and history as key variables in intercultural communication. Compelling examples help readers examine their own assumptions, perceptions, and cultural biases--so they can understand the subtle and profound ways culture affects communication. The ninth edition offers expanded discussions of the impact of globalization, a new chapter on intercultural communication competence, and more coverage of new technology. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Performing Arts

Mediating The Message

Author : Pamela J. Shoemaker
ISBN : 0801312515
Genre : Social Science
File Size : 25.75 MB
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This text provides a framework for evaluating and reviewing the factors that influence media content, or media sociology. It examines the influences on media content (the audience, media organizations, advertisers and government) and reviews past studies on mass media sociology.
Category: Social Science

Intercultural Communication A Reader

Author : Larry Samovar
ISBN : 9781285077390
Genre : Performing Arts
File Size : 27.40 MB
Format : PDF
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This eye-opening reader explores how communication values and styles can be similar or different for members of various cultures and communities. INTERCULTURAL COMMUNICATION: A READER focuses on practical strategies you can use to communicate more effectively in a variety of contexts, including interpersonal, rhetoric, group, business, education, health care, and organizational. This broad-based, highly engaging reader, compiled by the authors who defined the course, includes a balanced selection of articles-some commissioned solely for this text-that discusses the classic ideas that laid the groundwork for this field, as well as the latest research and ideas. Material is presented in such a way that you can read, understand, and then apply course concepts to your own life. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Performing Arts

The Internet Encyclopedia Volume 2 G O

Author : Hossein Bidgoli
ISBN : 9780471689966
Genre : Business & Economics
File Size : 23.63 MB
Format : PDF, Kindle
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The Internet Encyclopedia in a 3-volume reference work on the internet as a business tool, IT platform, and communications and commerce medium.
Category: Business & Economics

Media And Culture With 2013 Update

Author : Richard Campbell
ISBN : 9781457604911
Genre : Language Arts & Disciplines
File Size : 53.12 MB
Format : PDF, ePub, Mobi
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Today's media landscape is changing faster than ever, and students are experiencing these developments firsthand. Media & Culture pulls back the curtain on the media and shows students what all these new trends and developments really mean — giving students the deeper insight and context they need to become informed media critics. The 2013 Update also includes the must-cover events and trends students need to know to become informed media consumers and critics — from social media's influence on political events like the Occupy Wall Street movement and the Arab Spring revolutions and what the News Corp. phone-hacking scandal means for journalism to the continued growth of television streaming and apps and the advent of tablet-only newspapers. Read the preface.
Category: Language Arts & Disciplines

From Silence To Voice

Author : Bernice Buresh
ISBN : 9780801467363
Genre : Medical
File Size : 88.70 MB
Format : PDF, ePub
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To get the resources and respect they need, nurses have long had to be advocates for themselves and their profession, not just for their patients. For a decade, From Silence to Voice has provided nurses with the tools they need to explain the breath and complexity of nursing work. Bernice Buresh and Suzanne Gordon have helped nurses around the world speak up and convey to the public that nursing is more than dedication and caring-it demands specialized knowledge, expertise across a range of medical technologies, and decision-making about life-and-death issues. "Nurses and nursing organizations," they write, "must go out and tell the public what nurses really do so that patients can actually get the benefit of their expert care." The comprehensively revised and updated third edition of From Silence to Voice will help nurses construct messages using a range of traditional and new social media that accurately describe the true nature of their work. Because nurses are busy, the communication techniques in this book are designed to integrate naturally into nurses' everyday lives and to complement nurses' work with patients and families.
Category: Medical

The Media Of Mass Communication

Author : John Vivian
ISBN : 0205029582
Genre : Language Arts & Disciplines
File Size : 52.9 MB
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Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
Category: Language Arts & Disciplines

Introduction To Mass Communication Media Literacy And Culture

Author : Stanley Baran
ISBN : 0073526215
Genre : Social Science
File Size : 71.50 MB
Format : PDF, Mobi
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Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill’s adaptive learning system, assesses students’ knowledge of course content and maps out personalized study plans for success.
Category: Social Science