CRYSTALLIZING PUBLIC OPINION

Download Crystallizing Public Opinion ebook PDF or Read Online books in PDF, EPUB, and Mobi Format. Click Download or Read Online button to CRYSTALLIZING PUBLIC OPINION book pdf for free now.

Crystallizing Public Opinion

Author : Edward L. Bernays
ISBN : 9781497698802
Genre : Business & Economics
File Size : 20.39 MB
Format : PDF
Download : 486
Read : 898

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and corporations in the wake of World War I, this classic work combines crowd psychology with the pillars of psychoanalysis to argue the importance of public relations in democratic society. Citing far-reaching case studies from the resuscitation of a beleaguered magazine in New York to Lithuania’s campaign for global recognition, Bernays illustrates the burgeoning significance of his field in shaping public opinion while also laying out the crucial techniques for mobilizing broad-based support in an increasingly fragmented world. Celebrated by PBS in its Books That Shook the World feature, Crystallizing Public Opinion occupies a fascinating place in history, defining both a concept and a system that were taken up by progressive social movements, corporate barons, and national governments alike.
Category: Business & Economics

Crystallizing Public Opinion

Author : Edward Bernays
ISBN : 1684113040
Genre :
File Size : 61.52 MB
Format : PDF, ePub, Mobi
Download : 560
Read : 1231

A seminal work on how public opinion is created and shaped, Edward Bernays's classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of -public relations counsel, - Crystallizing elucidates the -instruments and techniques- that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to -regiment the mind like the military regiments the body.- The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.
Category:

Public Opinion

Author : Walter Lippmann
ISBN : STANFORD:36105004980061
Genre : Public opinion
File Size : 76.40 MB
Format : PDF, Mobi
Download : 262
Read : 1098

Category: Public opinion

Public Relations

Author : Edward L. Bernays
ISBN : 9780806189826
Genre : Business & Economics
File Size : 67.59 MB
Format : PDF, Mobi
Download : 806
Read : 938

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Category: Business & Economics

Propaganda

Author : Edward L. Bernays
ISBN : 9780970312594
Genre : Education
File Size : 78.98 MB
Format : PDF, ePub, Docs
Download : 235
Read : 566

With politics taking centre stage due to the US presidential election, the time is perfect for a reprint of this classic work from Edward Bernays, the father of public relations and political spin and the man who designed the ad campaign that got the United States involved in World War I. Written in 1928, this was the first book to discuss the manipulation of the masses and democracy by government spin and propaganda.
Category: Education

Introduction To Public Relations And Advertising

Author : D F du Plessis
ISBN : 0702155578
Genre : Business & Economics
File Size : 64.50 MB
Format : PDF, Docs
Download : 368
Read : 926

Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.
Category: Business & Economics

The Father Of Spin

Author : Larry Tye
ISBN : 9781466818767
Genre : Biography & Autobiography
File Size : 78.81 MB
Format : PDF, ePub
Download : 389
Read : 312

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
Category: Biography & Autobiography

Biography Of An Idea

Author : Edward L. Bernays
ISBN : 9781497698673
Genre : Business & Economics
File Size : 83.72 MB
Format : PDF, ePub
Download : 572
Read : 1183

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.
Category: Business & Economics

Your Future In Public Relations

Author : Edward L. Bernays
ISBN : 1494026384
Genre :
File Size : 67.63 MB
Format : PDF, ePub, Mobi
Download : 690
Read : 222

This is a new release of the original 1961 edition.
Category:

Psychology Of Peoples

Author : Gustave 1841-1931 Le Bon
ISBN : 1371826277
Genre : History
File Size : 32.81 MB
Format : PDF, ePub, Docs
Download : 162
Read : 603

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Category: History