ART DIRECTION EXPLAINED AT LAST

Download Art Direction Explained At Last ebook PDF or Read Online books in PDF, EPUB, and Mobi Format. Click Download or Read Online button to ART DIRECTION EXPLAINED AT LAST book pdf for free now.

Art Direction Explained At Last

Author : Steven Heller
ISBN : 1856696243
Genre : Design
File Size : 70.36 MB
Format : PDF
Download : 339
Read : 768

This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.
Category: Design

Designing For Screen

Author : Georgina Shorter
ISBN : 9781847974464
Genre : Performing Arts
File Size : 65.89 MB
Format : PDF, Mobi
Download : 607
Read : 189

Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen. Explains the roles of the design team, including the production designer and art director; Explains how to extract design information from a script and how to identify key themes that can be used to support the telling of the story; Looks at how and where to research ideas, and suggests ways to illustrate them; Explores the importance of images, colour, texture and space to captivate an audience; Shows how to prepare drawings and models using various media; Refers to film and television productions, and shows how design decisions contribute to the story.
Category: Performing Arts

The Education Of An Art Director

Author : Steven Heller
ISBN : 9781581159691
Genre : Art
File Size : 41.92 MB
Format : PDF, ePub
Download : 831
Read : 493

This provocative anthology provides inspiration on teaching and discussing art direction in the classroom and beyond. Essays, interviews, and images from more than thirty teachers and leaders in the field provide an in-depth view of every facet of art direction; concrete examples reveal how to create classes that are fun to teach and inspiring to students and department chairs alike. A boon to instructors, a boost to anyone interested in graphic design, this book is educational in the best sense of the word.
Category: Art

Basics Advertising 02 Art Direction

Author : Nik Mahon
ISBN : 9782940411214
Genre : Business & Economics
File Size : 40.93 MB
Format : PDF, Kindle
Download : 119
Read : 997

Basics Advertising 02: Art Direction provides an essential introduction to the process of art directing creative advertising concepts.
Category: Business & Economics

Inside Art Direction Interviews And Case Studies

Author : Steven Brower
ISBN : 9781472569110
Genre : Design
File Size : 81.45 MB
Format : PDF, Kindle
Download : 633
Read : 640

For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike. Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result. With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.
Category: Design

The Art Direction Handbook For Film Television

Author : Michael Rizzo
ISBN : 9781317673699
Genre : Performing Arts
File Size : 51.16 MB
Format : PDF, Docs
Download : 728
Read : 1204

In this new and expanded edition of The Art Direction Handbook, author Michael Rizzo now covers art direction for television, in addition to updated coverage of film design. This comprehensive, professional manual details the set-up of the art department and the day-to-day job duties: scouting for locations, research, executing the design concept, supervising scenery construction, and surviving production. Beyond that, there is an emphasis on not just how to do the job, but how to succeed and secure other jobs. Rounding out the text is an extensive collection of useful forms and checklists, as well as interviews with prominent art directors.
Category: Performing Arts

The Art Direction Book

Author : Louise Bishop
ISBN : 2880462843
Genre : Advertising
File Size : 83.98 MB
Format : PDF
Download : 736
Read : 716

Contains the work of 28 of the world's top art directors and provides an invaluable insight into the last 40 years of advertising. In their own words they discuss the finer points of their work and offer inspiration and advice to both professionals and th
Category: Advertising

Designs On Film

Author : Cathy Whitlock
ISBN : 9780062241603
Genre : Art
File Size : 67.73 MB
Format : PDF, Docs
Download : 611
Read : 157

Who can forget the over-the-top, white-on-white, high-gloss interiors through which Fred Astaire danced in Top Hat? The modernist high-rise architecture, inspired by the work of Frank Lloyd Wright, in the adaptation of Ayn Rand's The Fountainhead? The lavish, opulent drawing rooms of Martin Scorsese's The Age of Innocence? Through the use of film design—called both art direction and production design in the film industry—movies can transport us to new worlds of luxury, highlight the ornament of the everyday, offer a vision of the future, or evoke the realities of a distant era. In Designs on Film, journalist and interior designer Cathy Whitlock illuminates the often undercelebrated role of the production designer in the creation of the most memorable moments in film history. Through a lush collection of rare archival photographs, Whitlock narrates the evolving story of art direction over the course of a century—from the massive Roman architecture of Ben-Hur to the infamous Dakota apartment in Rosemary's Baby to the digital CGI wonders of Avatar's Pandora. Drawing on insights from the most prominent Hollywood production designers and the historical knowledge of the venerable Art Directors Guild, Whitlock delves into the detailed process of how sets are imagined, drawn, built, and decorated. Designs on Film is the must-have look book for film lovers, movie buffs, and anyone looking to draw interior design inspiration from the constructions and confections of Hollywood. Whitlock lifts the curtain on movie magic and celebrates the many ways in which art direction and set design allow us to lose ourselves in the diverse worlds showcased on the big screen.
Category: Art

Art Direction And Production Design

Author : Lucy Fischer
ISBN : 9780813572802
Genre : Performing Arts
File Size : 50.44 MB
Format : PDF
Download : 738
Read : 1111

How is the look of a film achieved? In Art Direction and Production Design, six outstanding scholars survey the careers of notable art directors, the influence of specific design styles, the key roles played by particular studios and films in shaping the field, the effect of technological changes on production design, and the shifts in industrial modes of organization. The craft’s purpose is to produce an overall pictorial “vision” for films, and in 1924 a group of designers formed the Cinemagundi Club—their skills encompassed set design, painting, decoration, construction, and budgeting. A few years later, in recognition of their contributions to filmmaking, the first Academy Awards for art direction were given, a clear indication of just how essential the oversight of production design had become to the so-called majors. The original essays presented in Art Direction and Production Design trace the trajectory from Thomas Edison’s primitive studio, the Black Maria, to the growth of the Hollywood “studio system,” to the influence of sound, to a discussion of the “auteur theory,” and to contemporary Hollywood in which computer-generated imagery has become common. By 2000, the Society of Motion Picture Art Directors became the Art Directors Guild, emphasizing the significance of the contributions of art direction and production design to filmmaking. Art Direction and Production Design is a volume in the Behind the Silver Screen series—other titles in the series include Acting, Animation, Cinematography, Directing, Editing and Special/Visual Effects, Producers, Screenwriting, and Sound.
Category: Performing Arts

Art Direction And Editorial Design

Author : Yolanda Zappaterra
ISBN : 0810993775
Genre : Art
File Size : 20.79 MB
Format : PDF, ePub, Mobi
Download : 561
Read : 320

This accessible and comprehensive guide to visual journalism - the design of magazines and newspapers, both in their print and online forms - is an essential resource. Illustrated with case studies, examples, practical exercises, and tips, the book explains the fundamentals of editorial design and layout. It explains how design and production for publications is organized, and tackles broad issues, such as sense of style, that can often make or break careers in the field. Also included are interviews with and profiles of such leading influential figures as Neville Brody, Tyler Brulee, David Carson, Felix Dennis, Fernando Gutierrez, and Eamonn McCabe, as well as examples of work by M.F. Agha, Alexey Brodovitch, Willy Fleckhaus, Henry Wolf, Cipe Pineles, and Fabien Baron.
Category: Art